Sarah Rudd

CEO, src | ftbl

A native of Concord, Massachusetts, Sarah Rudd is one of the pioneers of modern football analytics. She studied environmental science and computer science at Columbia University and earned her MBA from University of Washington. She spent several years working at Microsoft Bing as a software developer analyzing large datasets. After publishing one of the first papers on a pass value model in soccer, she joined StatDNA to head up their analytics and software development. StatDNA was acquired by Arsenal at the end of 2012 and became their in-house analytics department (Arsenal Data Analytics). During her time at Arsenal they won 4 FA cups and went to the Europa League Final. Looking for a new challenge, she left Arsenal in 2021 and co-founded src | ftbl where she is CEO.

Sarah's Sessions

• How Pros Use Data: Translating Data Insights for Stakeholders, speaker (2022)
• Competitive Advantage: Pushing the Envelope and the "Next Big Thing", speaker (2023)
• Opening the Gates: A Framework for More Equitable Hiring Processes, speaker (2024)